Why a 45-second clip often beats a retainer
Fixed rates and a 7-day SLA beat cold outreach when you need a recognizable face.
Retainers buy always-on ambassador time. Most launch briefs need one recognizable face, a fixed price, and a video in days. Kumir for Business publishes licensed rates and a 7-day SLA — not an always-on ambassador contract.
If you later need TV or a longer term, file a license extension. Do not treat checkout as a blanket buyout.