Kumir for Business
Blog
Practical notes for marketers booking licensed Kumir videos — original Kumir copy.
When to request a license extension
Social + site is included. Longer terms and bigger screens are quoted in writing.
How to brief a celebrity video
Name the product, the usage window, and whether this will be stitched with other talent.
Why a 45-second clip often beats a retainer
Fixed rates and a 7-day SLA beat cold outreach when you need a recognizable face.
FTC #ad on Kumir for Business
Business checkout collects acknowledgements. Captions still need #ad.
Kids catalog is not a brand channel
Kumir Kids is family-friendly merchandising. Brands book the licensed business catalog.
SAG-AFTRA P&H on business videos
Flagged talent add Pension & Health on the booking fee. Personal videos never include it.
The 15-day social + site license
Checkout picks a usage window. Bigger screens stay a written extension.
How marketers measure a Kumir
Track CPV after amplification, not vanity view counts on day one.